Address
Costa Rica, Heredia
Work Hours
Monday to Friday: 7AM - 6PM
Why Interdatus exist
Across multiple industries — including distribution, banking, pharmaceuticals, and B2B services — the same pattern repeats itself:
Companies have data.
Teams work hard.
But commercial focus is not always clear.
Interdatus was created to close the gap between available information and effective decision-making.
We help organizations identify:
- Which customers truly create value
- Where commercial risk exists
- Where growth opportunities are real
And, most importantly, how to prioritize correctly.
How we think at Interdatus
We believe analytics only creates value when it leads to clear decisions and concrete action.
Our work is guided by three core principles:
Clarity Over Complexity
Sophisticated models add little value if they don’t help leaders decide.
Everything we deliver is designed to be understood and used by commercial teams.
Decision before analysis
We don’t analyze out of curiosity.
We start from the decisions the business needs to make and work backwards.
Impact You Can Measure
Every initiative must connect to tangible outcomes: better focus, improved commercial efficiency, retention, or growth.
About the Founder
Interdatus was founded by Fabián González, a consultant with more than 20 years of experience working at the intersection of commercial strategy, customer analytics, and decision-making in B2B environments.
Throughout his career, he has worked with organizations ranging from regional distributors to multinational companies, helping leadership teams understand their customer portfolios and decide where to focus commercial effort for greater impact.
His strength lies not only in analytics, but in the ability to translate complex information into clear, actionable decisions, aligning sales teams, marketing, and leadership around shared priorities.
His experience includes extensive work in:
- Customer portfolio prioritization
- Decision frameworks for reactivation, retention, and growth
- Strategic use of customer data (including RFM and complementary analysis)
- Executive-facing analytical tools that support decision-making
- Data cleaning and consolidation
- Commercial intelligence for B2B teams
Today, Interdatus operates as a specialized boutique consultancy, built on discipline, business judgment, and a clear commitment:
helping B2B companies focus their efforts where growth truly happens.
A conversation can change your focus
If your organization has data, but lacks clarity on how to use it to make better commercial decisions, a strategic conversation may be the right first step.