Address
Costa Rica, Heredia
Work Hours
Monday to Friday: 7AM - 6PM
Why Interdatus Was Created
Many companies have data — but not clarity. Interdatus was founded to bridge that gap.
Across industries such as banking, pharmaceuticals, distribution, and retail, we saw the same pattern: teams with valuable data, but without a practical way to identify which customers matter most, who is at risk, or where the next commercial opportunity lies.
Interdatus was created to solve exactly that problem.
We combine technical rigor, commercial intuition, and a methodology designed specifically for B2B dynamics, where every client relationship has a significant impact.
Our Approach
At Interdatus, we believe that analytics must be practical — not academic. Our approach is based on three principles:
1. Clarity Over Complexity
Data only creates value when people understand it. Everything we deliver is designed for real-world commercial decisions.
2. Action Before Analysis
We focus on what your sales and marketing teams can do tomorrow — not on theoretical models.
3. Impact You Can Measure
Every project is tied to tangible outcomes: higher retention, improved margins, or increased sales.
About the Founder
Fabián brings over 20 years of experience working at the intersection of commercial strategy, customer focus, and decision-making in B2B environments.
Throughout his career, he has worked with organizations ranging from regional distributors to multinational companies, helping leadership teams understand their customer portfolios and decide where to focus commercial effort for greater impact.
His strength lies not only in analytics, but in translating complex information into clear, actionable decisions that align sales teams, management, and business objectives.
His background includes extensive work in:
- Customer portfolio prioritization and commercial focus
- Reactivation, retention, and growth decision frameworks
- Strategic use of customer data (including RFM and complementary analysis)
- Executive-facing analytical tools that support decision-making
- Data cleaning and consolidation
- Commercial intelligence for B2B teams
While Interdatus operates today as a specialized boutique consultancy, its foundation is built on Fabián’s discipline, business acumen, and long-standing commitment to helping B2B companies focus their efforts where growth truly matters.
A 30-minute conversation could change how you see your data.
Feel free to contact us anytime.