About Interdatus

Interdatus is a specialized consultancy focused on helping B2B commercial teams
prioritize customers and allocate effort where it truly matters.

We don’t sell reports or dashboards for their own sake.
We use customer data as a means to one objective:
leading to higher revenue efficiency, clearer prioritization, and measurable commercial impact.

How we think at Interdatus

We believe analytics only creates value when it leads to clear decisions and concrete action.

Our work is guided by three core principles:

Clarity Over Complexity

Sophisticated models add little value if they don’t help leaders decide.
Everything we deliver is designed to be understood and used by commercial teams.

Decision before analysis

We don’t analyze out of curiosity.
We start from the decisions the business needs to make and work backwards.

Impact You Can Measure

Every initiative must connect to tangible outcomes: better focus, improved commercial efficiency, retention, or growth.

About the Founder

With more than 20 years of experience in customer analytics and commercial strategy,
Fabian Gonzalez has worked with companies ranging from regional distributors to multinational B2B organizations.

His work focuses on helping commercial leaders:

Fabian does not operate as a traditional data analyst or reporting consultant.
His role is to act as a strategic partner, bringing focus and clarity that Finance, commercial leaders, and executives can confidently defend internally.