Commercial Intelligence to Focus on the Customers That Actually Drive Growth

We help B2B commercial leaders make clearer decisions about customer focus, resource allocation, and growth — using their own data to support strategic commercial decisions — not assumptions.

Start with a Commercial Diagnostic

Most B2B commercial teams are busy — but not focused

Commercial teams are constantly active:
pushing the pipeline, running campaigns, and chasing opportunities.
But when priorities aren’t clear, activity replaces decision-making.

  • Commercial effort spread across low-value or low-fit customers
  • High-potential accounts receiving insufficient attention
  • Reactivation, retention, and growth treated as separate initiatives
  • Decisions driven more by intuition than evidence

This doesn’t create sustainable growth.
It creates noise, pressure, and misalignment.

This is not about dashboards or analytics

Interdatus doesn’t sell tools, reports, or standalone analytics.
Those are outputs — not outcomes.

Data is the vehicle.
Clarity is the outcome.

A clear, structured way to work together

We follow a phased approach designed to create clarity first — and execution only when it truly adds value.

This ensures decisions are made before tools, and focus comes before activity.

Step 1 — Commercial Diagnostic

Every engagement with Interdatus starts with a paid Commercial Diagnostic.
Because before execution, you need clarity.

The diagnostic is designed to understand:

  • How your customer portfolio is currently structured
  • Where commercial effort is being diluted
  • Which decisions are unclear or unsupported by evidence

What you receive:

  • Clear visibility into customer prioritization gaps
  • Identification of:
    • Customers worth reactivating
    • Customers requiring active retention
    • Customers with real upsell or cross-sell potential
  • Hidden commercial inefficiencies
  • Decision-ready insights for leadership

This is not a report.
This is not a dashboard.
It’s a foundation for better commercial decisions.

This Diagnostic Is

  • Strategic
  • Data-grounded
  • Decision-focused
  • Designed to reduce decision risk

This Diagnostic Is Not

  • A dashboard build
  • A CRM or BI implementation
  • A tactical execution plan
  • A long-term consulting engagement

Execution comes later — only if it makes sense.

Why This Diagnostic Is Paid

Because clarity has value.

  • Ensures commitment from both sides
  • Enables serious analysis
  • Creates value even if no execution follows

Some clients stop here. Others continue. Both outcomes are valid.

Start with clarity, not assumptions

Book a Diagnostic Conversation

Step 2 — Execution Modules
(when applicable)

  • Customer prioritization and segmentation (e.g. RFM)
  • Reactivation and retention focus
  • Actionable commercial dashboards aligned to decisions

Execution only follows clarity.

Step 3 — Advisory & Follow-Up
(optional)

  • Decision review sessions
  • Commercial focus tracking
  • Strategic adjustments over time

This ensures insights turn into sustained action — not one-off initiatives.

If your commercial team is active but results feel inconsistent, the first step is not more activity — it’s better decisions.

Start with a Commercial Diagnostic