Who We Are

Interdatus is a specialized analytics consultancy focused on helping B2B companies make smarter commercial decisions using data.

Our mission is simple: transform scattered information into clear, actionable insights that drive sales, retention, and long-term profitability..

Why Interdatus Was Created

Many companies have data — but not clarity. Interdatus was founded to bridge that gap.

Across industries such as banking, pharmaceuticals, distribution, and retail, we saw the same pattern: teams with valuable data, but without a practical way to identify which customers matter most, who is at risk, or where the next commercial opportunity lies.

Interdatus was created to solve exactly that problem.

We combine technical rigor, commercial intuition, and a methodology designed specifically for B2B dynamics, where every client relationship has a significant impact.

Our Approach

At Interdatus, we believe that analytics must be practical — not academic. Our approach is based on three principles:

1. Clarity Over Complexity

Data only creates value when people understand it. Everything we deliver is designed for real-world commercial decisions.

2. Action Before Analysis

We focus on what your sales and marketing teams can do tomorrow — not on theoretical models.

3. Impact You Can Measure

Every project is tied to tangible outcomes: higher retention, improved margins, or increased sales.

About the Founder

20 years of experience in customer analytics, commercial strategy, and data-driven decision-making.

Fabián has worked with companies of all sizes — from regional distributors to multinational corporations — analyzing customer portfolios across different industries.

His expertise includes:

  • Customer and sales analytics
  • RFM segmentation
  • Churn and retention modeling
  • Power BI and Excel-based analytical tools
  • Data cleaning and consolidation
  • Commercial intelligence for B2B teams

While Interdatus today operates as a specialized consultancy, the foundation is built on his background, discipline, and commitment to using data as a driver of growth.

Ready to Find the Hidden Potential in Your Customer Base?

A 30-minute conversation could change how you see your data.
Feel free to contact us anytime.

Contact us now