Address
Costa Rica, Heredia
Work Hours
Monday to Friday: 7AM - 6PM
About Interdatus
Interdatus is a specialized consultancy focused on helping B2B commercial teams
prioritize customers and allocate effort where it truly matters.
We don’t sell reports or dashboards for their own sake.
We use customer data as a means to one objective:
leading to higher revenue efficiency, clearer prioritization, and measurable commercial impact.
Interdatus focuses on improving B2B commercial strategy through structured decision-making.
How we approach B2B commercial strategy
We believe analytics only creates value when it leads to clear decisions and concrete action.
Our work is guided by three core principles:
Clarity Over Complexity
Sophisticated models add little value if they don’t help leaders decide.
Everything we deliver is designed to be understood and used by commercial teams.
Decision before analysis
We don’t analyze out of curiosity.
We start from the decisions the business needs to make and work backwards.
Impact You Can Measure
Every initiative must connect to tangible outcomes: better focus, improved commercial efficiency, retention, or growth.
We don’t execute campaigns. We define where commercial focus should be.
About the Founder
With more than 20 years of experience in customer analytics and commercial strategy,
Fabian Gonzalez has worked with companies ranging from regional distributors to multinational B2B organizations.
His work focuses on helping commercial leaders:
- Decide where to invest effort — and where not to
- Align sales teams around clear customer priorities
- Translate customer data into decisions that Finance and leadership can support
Fabian does not operate as a traditional data analyst or reporting consultant.
His role is to act as a strategic partner, bringing focus and clarity that Finance, commercial leaders, and executives can confidently defend internally.
Ready to get clarity on where to focus?
No obligation. A short, strategic conversation to clarify commercial focus.